We partnered with GoGo squeeZ's US social team to amplify their presence across Facebook, Instagram, and TikTok through social-first campaigns paired with an always-on boosting strategy that made their organic content work harder.

While there was a steady drumbeat of activity year-round, we leaned in during the moments that mattered most such as back to school, Halloween, and the launch of their new "Active" line of electrolyte-powered pouches. Each moment got its own tailored approach to cut through the noise and connect with parents and GenZalpha in a meaningful way.

The goal was simple, grow the audience, drive engagement, and put GoGo squeeZ in front of new consumers. The numbers backed it up: nearly 50 million social impressions, over 600,000 engagements, and more than 40,000 new TikTok followers. Big reach, real connections.