We partnered with Mark Anthony Group to run full media strategy, execution, and reporting across a portfolio of wine brands including Beringer Brothers, Matua, 19 Crimes, Lindemans, and Sterling. The goal was straightforward, drive seasonal awareness across Canada in a way that actually moved the needle.

We built campaigns across Pinterest, Meta, Spotify, and online video, making sure each brand showed up at the right time, in the right place. For select campaigns, we extended into out-of-home, transit ads and placements at points of consumption like restaurants and bars, meeting consumers where they were already thinking about wine.

We tracked media efficiency closely and ran brand lift studies across campaigns. The results spoke for themselves. We met or exceeded benchmarks in nearly every category.